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Analytics Dashboard

Pipeline Metrics

Key metrics for tracking pipeline health and revenue alignment

Pipeline Coverage Ratio

Target: 3x

3.2x

+0.2x

Pipeline Value: 50,000 / Quota: $50,000

Pipeline Value

50,000

+12%

Total value of all open deals

Pipeline Velocity

$5,000

/day

Average movement through pipeline

Pipeline ROI

Target: 10x

12.5x

+2.5x

Revenue Generated / Marketing Spend

Pipeline Trend

+ value.toLocaleString(); } } }, stroke: { curve: 'smooth' }, grid: { borderColor: '#374151', strokeDashArray: 4 }, theme: { mode: document.documentElement.classList.contains('dark') ? 'dark' : 'light' } }; var chart = new ApexCharts(document.querySelector("#pipeline-trend-chart"), options); chart.render(); });

Marketing Efficiency

Key metrics tying marketing spend to revenue outcomes

Cost Per Opportunity

$250

-12%

Marketing Spend per New Opportunity

Revenue Per Marketing $

$8.50

+15%

Revenue Generated per Dollar Spent

New Logo Efficiency

3.2x

+0.5x

Revenue to Acquisition Cost Ratio

CAC

,200

+5%

Cost to Acquire New Customer

CAC Trend

Marketing ROI

+ value.toLocaleString(); } } }, stroke: { curve: 'smooth' }, grid: { borderColor: '#374151', strokeDashArray: 4 }, theme: { mode: document.documentElement.classList.contains('dark') ? 'dark' : 'light' } }; // Marketing ROI Chart var roiOptions = { chart: { type: 'bar', height: '100%', toolbar: { show: false }, background: 'transparent' }, series: [{ name: 'ROI', data: [6.5, 7.2, 7.8, 8.1, 8.3, 8.5] }], xaxis: { categories: ['Jan', 'Feb', 'Mar', 'Apr', 'May', 'Jun'], labels: { style: { colors: '#9ca3af' } } }, yaxis: { labels: { style: { colors: '#9ca3af' }, formatter: function(value) { return value.toFixed(1) + 'x'; } } }, grid: { borderColor: '#374151', strokeDashArray: 4 }, theme: { mode: document.documentElement.classList.contains('dark') ? 'dark' : 'light' } }; var cacChart = new ApexCharts(document.querySelector("#cac-trend-chart"), cacOptions); var roiChart = new ApexCharts(document.querySelector("#marketing-roi-chart"), roiOptions); cacChart.render(); roiChart.render(); });

Conversion Metrics

Funnel effectiveness metrics from lead to customer

Lead-to-Demo Rate

Target: 10%

12.5%

+2.5%

250 Demos / 2,000 Leads

Demo-to-Customer Rate

Target: 10%

15%

+5%

38 Customers / 250 Demos

Lead-to-Customer Rate

1.9%

+0.4%

38 Customers / 2,000 Leads

Marketing Influenced

75%

+5%

Of Total Revenue

Conversion Funnel

Monthly Conversion Trends

Revenue & Growth

Key metrics tracking company growth and revenue performance

MRR

$50,000

+15%

Monthly Recurring Revenue

ARR

$600,000

+15%

Annual Recurring Revenue

NRR

Target: >100%

115%

+5%

Net Revenue Retention

Customer Growth

25%

+3%

Monthly Growth Rate

MRR Growth

Revenue Retention

+ value.toLocaleString(); } } }, fill: { type: 'gradient', gradient: { shadeIntensity: 1, opacityFrom: 0.7, opacityTo: 0.3, } }, stroke: { curve: 'smooth' }, grid: { borderColor: '#374151', strokeDashArray: 4 }, theme: { mode: document.documentElement.classList.contains('dark') ? 'dark' : 'light' } }; // Net Revenue Retention Chart var nrrOptions = { chart: { type: 'line', height: '100%', toolbar: { show: false }, background: 'transparent' }, series: [{ name: 'NRR', data: [105, 108, 110, 112, 114, 115] }], xaxis: { categories: ['Jan', 'Feb', 'Mar', 'Apr', 'May', 'Jun'], labels: { style: { colors: '#9ca3af' } } }, yaxis: { labels: { style: { colors: '#9ca3af' }, formatter: function(value) { return value + '%'; } } }, stroke: { curve: 'smooth' }, grid: { borderColor: '#374151', strokeDashArray: 4 }, theme: { mode: document.documentElement.classList.contains('dark') ? 'dark' : 'light' } }; var mrrChart = new ApexCharts(document.querySelector("#mrr-growth-chart"), mrrOptions); var nrrChart = new ApexCharts(document.querySelector("#nrr-chart"), nrrOptions); mrrChart.render(); nrrChart.render(); });

Sales Productivity

Key metrics tracking sales team effectiveness and performance

Quota Attainment

Target: 100%

95%

+5%

Sales Closed vs Quota

Sales Cycle Length

Target: 45 days

42

-3 days

Average Days to Close

Win Rate

35%

+2%

Deals Won vs Total Opportunities

Sales Cycle Trend

Win Rate Analysis

Customer Metrics

Key metrics tracking customer value and retention

Customer Lifetime Value

2,500

+15%

Average Revenue × Customer Lifetime

Retention Rate

Target: 95%

92%

+2%

Monthly Customer Retention

Churn Rate

Target: <5%

4.2%

-0.3%

Monthly Customer Churn

Customer Lifetime Value Trend

Retention vs Churn Analysis

+ value.toLocaleString(); } } }, stroke: { curve: 'smooth' }, grid: { borderColor: '#374151', strokeDashArray: 4 }, theme: { mode: document.documentElement.classList.contains('dark') ? 'dark' : 'light' } }; // Retention Analysis Chart var retentionOptions = { chart: { type: 'area', height: '100%', stacked: true, toolbar: { show: false }, background: 'transparent' }, series: [{ name: 'Retention', data: [90, 91, 91.5, 92, 92, 92] }, { name: 'Churn', data: [5, 4.8, 4.5, 4.3, 4.2, 4.2] }], xaxis: { categories: ['Jan', 'Feb', 'Mar', 'Apr', 'May', 'Jun'], labels: { style: { colors: '#9ca3af' } } }, yaxis: { labels: { style: { colors: '#9ca3af' }, formatter: function(value) { return value + '%'; } } }, fill: { type: 'gradient', gradient: { shadeIntensity: 1, opacityFrom: 0.7, opacityTo: 0.3, } }, colors: ['#10B981', '#EF4444'], grid: { borderColor: '#374151', strokeDashArray: 4 }, theme: { mode: document.documentElement.classList.contains('dark') ? 'dark' : 'light' } }; var clvChart = new ApexCharts(document.querySelector("#clv-trend-chart"), clvOptions); var retentionChart = new ApexCharts(document.querySelector("#retention-chart"), retentionOptions); clvChart.render(); retentionChart.render(); });

GTM Efficiency

Key metrics evaluating Go-To-Market effectiveness and scaling

Pipeline-to-Spend Ratio

8.5x

+1.2x

Pipeline Value per Marketing Dollar

CAC Payback

Target: 12mo

10

months

Time to Recover CAC

Marketing % of Revenue

15%

-2%

Marketing Spend vs Revenue

Pipeline Efficiency Trend

CAC Payback Trend

Predictive Analytics

Future growth forecasting and risk assessment metrics

Pipeline Forecast Coverage

Target: 4x

3.8x

-0.2x

Forecasted Pipeline / Sales Target

Growth Efficiency Index

1.5x

+0.3x

(New + Expansion MRR) / Total Spend

Pipeline Forecast

Growth Efficiency Trend

+ (value/1000) + 'k'; } } }, stroke: { curve: 'smooth', dashArray: [0, 5] }, legend: { labels: { colors: '#9ca3af' } }, grid: { borderColor: '#374151', strokeDashArray: 4 }, theme: { mode: document.documentElement.classList.contains('dark') ? 'dark' : 'light' } }; // Growth Efficiency Chart var efficiencyOptions = { chart: { type: 'area', height: '100%', toolbar: { show: false }, background: 'transparent' }, series: [{ name: 'Growth Efficiency', data: [1.1, 1.2, 1.3, 1.4, 1.5, 1.5] }], xaxis: { categories: ['Jul', 'Aug', 'Sep', 'Oct', 'Nov', 'Dec'], labels: { style: { colors: '#9ca3af' } } }, yaxis: { labels: { style: { colors: '#9ca3af' }, formatter: function(value) { return value + 'x'; } } }, fill: { type: 'gradient', gradient: { shadeIntensity: 1, opacityFrom: 0.7, opacityTo: 0.3, } }, stroke: { curve: 'smooth' }, grid: { borderColor: '#374151', strokeDashArray: 4 }, theme: { mode: document.documentElement.classList.contains('dark') ? 'dark' : 'light' } }; var forecastChart = new ApexCharts(document.querySelector("#pipeline-forecast-chart"), forecastOptions); var efficiencyChart = new ApexCharts(document.querySelector("#growth-efficiency-chart"), efficiencyOptions); forecastChart.render(); efficiencyChart.render(); });